5 Great Startup Tips for Female Founders Launching a Brand

In starting a business, there are no real rule books or plans that apply for everyone.  You can establish a legal business structure, rather quickly.  Yet, launching a brand takes a lot more than this.  I think that it is very important to start a business plan, even if that is a flowchart to start with key aspects that are essential and important to you and find yourself a mentor - as that will help you a lot.  One can write an entire book on this topic alone.  You can find a lot of coaches also who tackle this topic.  But, the reality is that not many have the full life-cycle of a product experience behind them and what occurs with that is that it results in coaching limitations.  We do offer this for brand owners just starting that would like custom coaching plans.  Please reach out to a team member for more information. 

As for the top 5 tips:  do not focus all of your budget on formulation ownership unless you are creating something that no one has ever experienced before, which will not need to be modified within the next 20 years Next, create a marketing plan, obtain all the necessary permits and product liability insurance, as well as a legal structure that works for your goals best, accept the advice that your formulator gives you with an open-mind, know what you want, pre-search patents so that you understand that buying your formula may not be the best use of your start up capital, think of the story you want to tell and certainly not least: ask the person who you choose to coach you - about how many brands they have worked with (some are under NDA and cannot tell you their brand or client names, which is standard, yet they should be able to tell you which retailers they have experience with and how many brands they have seen to launch).  If you want to get curious about how we can help you with your custom project and brand, reach out.